STORIES
ARE

OUR
STRENGHT

We are passion about what we do. Diverse, agile, open-minded and always curious to learn new things and try them out. This also goes for the digital group OPEN, which we co-founded. Thanks to our bundled competence, we ensure a story can release its full power – from lead to conversion to loyalty.

TRIPLE

SUPERPOWER

STRATEGY

Our strategy looks into heads, hearts and the future. Allowing stories
to unfold which are relevant and can be developed further. Whether business strategy, purpose, value proposition, brand economics, trend scenarios, cross-media strategy, content and media strategy, or customer journey – our experts create a guidance system for creative communication. And together with our clients, we develop the right version for each company.

PURPOSE STRATEGY
BRAND STRATEGY
CREATIVE STRATEGY

STORY

If you’ve got the story, you’ve got the lead. We are the superpower for finding this story about products and brands. To touch users and inspire them, and to create an emotional connection with the brand. Together with our clients, we create, curate and design new worlds. And make these experiences – international and interdisciplinary, across all media and in the right communication channels. After all, convincing stories told in a surprising way – that’s what we love to do.

STORYTELLING
360° CAMPAIGN

EXECUTION

We turn stories into experiences. Thrilling and exciting, in various ways. Our creative minds turn out small and big ideas – with passion and competence, with craftsmanship, digital and artificial intelligence. We are a team of new-thinkers, social media enthusiasts, music fans, film lovers, event pros, tech nerds, word specialists, visual world designers. Ready to tell the right story, for awareness on all levels.

WEBSITE
LIVE EXPERIENCE
CONTENT

The comic figures of Tintin on a plaque in front of a brick wall

WHICH STORY
HAS
OUR NAME?

Tintin, from the Belgium series “The adventures of Tintin”, was my childhood hero. He took me along on all his adventures around the world. The Blue Lotus took place in Shanghai, and the scenery was the most exotic, colourful, dangerous – in other words creative – that I could ever imagine. This inspired the name – a place I longed to be in my childhood years.
Stefan Karl, Founder of SHANGHAI BERLIN

NETWORKS AND SPACE

OPEN

DIGITAL GROUP: As a founding member of OPEN, the Top 30 digital group, we offer integrated services for the entire customer journey funnel. In close collaboration with clients, the OPEN network makes innovative solutions possible – centred round digitalisation, processes, brand leadership and communication.

GET TO KNOW OPEN

SEKTION VERSTECKT!

EVENT LOCATION: In the middle of Berlin, and yet as peaceful as can be, is where thoughts and ideas can grow at THEgarden. During workshops, trainings, think tanks, team events – together with colleagues, clients, partners, guests. THEgarden is a place of inspiration, of working or celebrating together. And a piece of our philosophy: giving people and visions space.

BOOK THE garden