SAMSUNG SOLID STATE DRIVES
SSD? Many have never heard of it. With a multi-stage campaign, we brought Samsung’s solid state drives into the heads and devices of users: as a MuSSD-have for their everyday computing. Challenging questions, striking juxtapositions and tongue-in-cheek animations were used to pick up on the individual needs of a wide variety of target groups – and a configurator was used to guide them precisely to their SSD.
Creative Strategy / Channel Planning / Digital Campaign / Film / UX Design / Motion Design / Print / CRM / B2C, B2B
Powered by: Zoran Bihać (Director), Streetsmart Media (Production)