With the particularly light compact camera, we set out to conquer the segment between smartphones and professional cameras among young creatives in Europe. With stories and use-cases that captured their attitude to life and combined it with the technical features of the camera. “Generation Freedom” came to life and the Lumix G became one of the best-selling cameras.

Strategy / Social media strategy / Digital campaign / Film / Motion design / Print / Out of Home / Influencer event / Trade show design / B2C / B2B

Powered by: doity, Christian Brecheis (Photographer), PX Group