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CAMPAIGN FOR THE GERMAN FAIRY TALE ROUTE

VISIONIZE

How do you translate the magic of the German Fairy Tale Route for an international audience? With Grimm’s Quest – a gamification experience that makes the Grimm fairy tales interactively accessible. Featuring charming 3D papercraft figures, custom-created mini-games, and a virtual journey along the Fairy Tale Route. Integrated on germany.travel and supported by a social media campaign, including TikTok. A magical travel highlight for the German National Tourist Board. 

Go to Game
The 3D papercraft figure “Wolf” from all angles
The 3D papercraft figure “Dwarf” from all angles
Five screens from the game “Grimm’s Quest” showing from left to right, the game “Rapunzel,” the game “Little Red Riding Hood,” the game “Hansel and Gretel,” the start screen, and the game “The Frog Prince.” In front, the 3D figures: Rapunzel, the Wolf, and the Frog Prince, with the game map design in the background.
BROWSER-BASED GAMIFICATIONplay_arrow
On the left, a smartphone with the “Frog Prince” game, in the center a monitor with the start screen, on the right behind it at an angle a laptop with the start screen of Grimm’s Quest.

Grimm’s Quest is a browser game that integrates seamlessly into the germany.travel website. It can easily be played on all devices – without an app or registration.

MAGICAL MINI-GAMESplay_arrow
Floating screens display scenes from various mini-games within “Grimm’s Quest” as well as the game lobby.

The fairytales come to life in mini-games based on classic game principles. For example you click on all the frog princes to catch them. You guide the prince past dangerous thorns as he climbs up Rapunzel’s hair. Or you have to remember and trace Hansel and Gretel’s way home. All designed in a lovingly detailed style that brings every fairy tale to life.

CREATIVE TOURISM CONTENTplay_arrow
Floating screens display text screens with points of interest and travel tips from “Grimm’s Quest” along the German Fairy Tale Route.

On the map of the Fairy Tale Route, you can find travel tips that are thematically assigned to the fairy tales. The Frog Prince shares his best nature tips, Little Red Riding Hood tells you about the region’s specialties, and Rapunzel introduces her favorite castles and palaces.

In addition, each successfully completed game reveals a travel tip that fits particularly well with the respective fairy tale.

An example Instagram carousel post for the game “Grimm’s Quest” featuring the Frog Prince first in the real world, then in the game world on lily pads, followed by the game lobby. Below are the symbols for TikTok, Facebook, and Instagram.
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Creative Strategy / Digital Campaign / Social Media / Motion Design / UX-Design / Print / POS / B2C / B2B

Created with: Bitteschön TV, Thorsten Voigt

A smartphone shows the start screen of the game “Grimm’s Quest,” in the background is a forest from which the 3D papercraft figures of the Frog Prince, Big Bad Wolf, dwarf, Rapunzel, and Witch peek out.

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